FinanceEveryday — Business Model

1. Core Concept

FinanceEveryday provides accessible, practical financial education for individuals and families in Singapore.
The platform focuses on improving everyday money skills — budgeting, saving, goal setting, and responsible decision-making — through structured courses, workshops, and personalized guidance.

The goal is to empower people to understand and manage their finances confidently without relying on technical jargon or complex market terms.

2. Target Audience

FinanceEveryday serves:

  • Individuals and families seeking better control of personal finances.

  • Young adults and students beginning their financial journey.

  • Professionals looking to build sustainable financial habits.

  • Community organizations, schools, and workplaces that want to include financial literacy in their programs.

3. Value Proposition

  • Simple and clear learning — understandable by anyone, regardless of background.

  • Localized content — aligned with Singapore’s cost of living, policies, and financial assistance schemes.

  • Flexible access — online lessons, small group workshops, and one-on-one guidance.

  • Community-driven learning — collaboration with educational institutions and social programs to reach underserved audiences.

FinanceEveryday bridges the gap between knowledge and real-life application.

4. Revenue Streams

  1. Paid courses and workshops

    • Tiered packages (Starter, Growth, Professional) for individuals.

    • One-time and recurring formats for continuous learning.

  2. Corporate and institutional partnerships

    • Customized financial education programs for companies, schools, and NGOs.

    • Employee well-being initiatives and student enrichment programs.

  3. Subscription-based online learning

    • On-demand access to video lessons, templates, and digital toolkits.

    • Monthly or annual membership options.

  4. Community sponsorships & grants

    • Partnerships with local councils, community centers, and financial inclusion programs.

5. Key Activities

  • Developing and maintaining educational content tailored to Singapore’s financial environment.

  • Conducting live and online workshops.

  • Building partnerships with local organizations and public initiatives.

  • Continuous improvement of digital learning tools and user experience.

6. Key Resources

  • Expert educators and certified financial literacy trainers.

  • Learning management system (LMS) and interactive tools.

  • Strategic collaborations with community partners and local authorities.

  • Brand trust through transparency, reliability, and inclusion.

7. Channels

  • Website — primary platform for courses, payments, and educational resources.

  • Workshops & events — in-person sessions across Singapore.

  • Corporate outreach — partnerships for employee learning programs.

  • Community programs — collaborations with local organizations.

  • Social media & email — to grow and engage the learning community.

8. Cost Structure

  • Platform and content development.

  • Instructor and support team salaries.

  • Marketing and outreach activities.

  • Licensing and compliance (education and data protection).

  • Administrative and operational costs.

9. Growth Strategy

  • Expand course offerings in multiple languages (English, Mandarin, Malay, Tamil).

  • Introduce microlearning modules for short, daily lessons.

  • Build partnerships with local banks, educational institutions, and government initiatives promoting financial literacy.

  • Develop a mobile app for easy access to learning materials and budgeting tools.

10. Social Impact

FinanceEveryday contributes to a more financially confident society, supporting Singapore’s national goals for financial inclusion, literacy, and lifelong learning. By making financial education simple and relatable, the platform helps individuals make better decisions and build stability for their families and communities.